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商品編號： 9-106-065 出版日期： 2006/03/21 作者姓名： Martinez-Jerez, F. Asis;Bellin, Joshua;Winkler, Carole A. 商品類別： Marketing 商品規格： 22p 再版日期： 2011/01/03 地域： Egypt 產業： Building materials 個案年度： 2002 - 2005
商品敘述：
CEMEX has pursued an aggressive decommoditization strategy focused on its relationship with small Egyptian retailers. In particular, the strategic role and effectiveness of the Rewards Program, a tournament that rewarded the sales performance of the retailers, was called into question by Assiut Cement''s management based on the results of its first two rounds.
涵蓋領域：
Brand management;Distribution;Marketing implementation;Pricing strategy;Product differentiation;Rewards;Sales strategy
相關資料：
Case Teaching Note, (5-107-079), 28p, by F. Asis Martinez-Jerez;Video Supplement, (9-107-702), 0p, by F. Asis Martinez-Jerez;Spreadsheet Supplement, (9-107-709), 0p, by F. Asis Martinez-Jerez
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